Stop being invisible. Be the obvious choice in your market.
Go from waiting on referrals to a calendar that fills itself. You look good when people search, are the EASY CHOICE when they compare, and win the job before a competitor calls back.
ESTABLISHED 2011♟PROVEN TRACK RECORD♟YOUR ONE-STOP SHOP
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Lead consoleHarbor Roofing Co.2:07 AM
DR
Dana R.SMS · Google search
NEW LEAD
TODAY · 2:07 AM
Bishop · AI agentAUTO-REPLY ON
This weekinspections
MONTUEWEDTHUFRI
9:00♟♟11:00♟♟1:30♟3:30♟♟
PIPELINE · THIS WEEK$38,400
Marcus T.Full tear-offMETA AD
Priya S.Storm claimMAPS
150+ CLIENTS WORLDWIDE
Ampli-Fi♟CENTURY 21 Hancock♟Glitzby♟Ignis Lux Coffee♟Sky Zone Clermont♟Bridgethorn Construction♟Vitabrid MENA♟LMTD♟Terry Brown Insurance♟House of Cultivar♟The Alphabet Chef♟Rocker AB♟VenturePort♟Greencare Collective♟Gunfighter Gun Oil♟F.R.E.E. of Chicago♟Florida Security License & Defensive Training♟Ogden Orthodontics♟USA Memory Championship♟YWAM Orlando♟Montverde Academy♟Kasha♟Reach Technologies♟Nolan Jackson Insurance♟Lake Construction♟Tower Arcade♟Oium Consulting♟Source Angel♟Florida Lakes Symphony Orchestra♟Mondo Ride♟CBDurance♟Smile Courier♟TalentShip Global♟Sean Parks for County Commissioner♟Max Winfrey♟United Way of Lake and Sumter Counties♟Danny Knight Insurance♟Litbox♟WTNB-TV♟Brass Tacks♟Calyx King Consulting♟Vic Miller Insurance♟Kalos Services♟Farris Law♟Pig On The Pond♟Street Rodding American Style♟Starke Lake Studios♟Gettings Music Academy♟One Yoga & Fitness♟Bonjorn Real Estate♟31Squares♟Clermont Furniture♟SADLES♟Carol Kneller♟Victorious Event Production♟Cherished Ceremonies♟Smooth Musical Entertainment♟Taylor-Made Health and Wellness♟Global Fireproof Solutions♟Southeast Fire Solutions♟Z Max Radio♟Admire Care♟C L Martin Roofing♟AAA American Storage♟Bill Mathias♟Jim Miller♟Flying Scissors Salon♟Irish Trails♟Jane Ketover♟Mizz Realty Group♟Virginia's Western Wear♟Troy's Cuban Deli♟World Class Taekwondo♟BCN Law Firm♟Archer Law♟Arrow-Prestige Limousine♟Clermont Equestrian♟Tom Richards♟Trinity Escape♟Matlack Tree Farm♟MTW Metal Works♟BOOM Video Production♟King Cat Toys♟Clermont Professional Executive Offices♟Cypress Cove Marina♟Ampli-Fi♟CENTURY 21 Hancock♟Glitzby♟Ignis Lux Coffee♟Sky Zone Clermont♟Bridgethorn Construction♟Vitabrid MENA♟LMTD♟Terry Brown Insurance♟House of Cultivar♟The Alphabet Chef♟Rocker AB♟VenturePort♟Greencare Collective♟Gunfighter Gun Oil♟F.R.E.E. of Chicago♟Florida Security License & Defensive Training♟Ogden Orthodontics♟USA Memory Championship♟YWAM Orlando♟Montverde Academy♟Kasha♟Reach Technologies♟Nolan Jackson Insurance♟Lake Construction♟Tower Arcade♟Oium Consulting♟Source Angel♟Florida Lakes Symphony Orchestra♟Mondo Ride♟CBDurance♟Smile Courier♟TalentShip Global♟Sean Parks for County Commissioner♟Max Winfrey♟United Way of Lake and Sumter Counties♟Danny Knight Insurance♟Litbox♟WTNB-TV♟Brass Tacks♟Calyx King Consulting♟Vic Miller Insurance♟Kalos Services♟Farris Law♟Pig On The Pond♟Street Rodding American Style♟Starke Lake Studios♟Gettings Music Academy♟One Yoga & Fitness♟Bonjorn Real Estate♟31Squares♟Clermont Furniture♟SADLES♟Carol Kneller♟Victorious Event Production♟Cherished Ceremonies♟Smooth Musical Entertainment♟Taylor-Made Health and Wellness♟Global Fireproof Solutions♟Southeast Fire Solutions♟Z Max Radio♟Admire Care♟C L Martin Roofing♟AAA American Storage♟Bill Mathias♟Jim Miller♟Flying Scissors Salon♟Irish Trails♟Jane Ketover♟Mizz Realty Group♟Virginia's Western Wear♟Troy's Cuban Deli♟World Class Taekwondo♟BCN Law Firm♟Archer Law♟Arrow-Prestige Limousine♟Clermont Equestrian♟Tom Richards♟Trinity Escape♟Matlack Tree Farm♟MTW Metal Works♟BOOM Video Production♟King Cat Toys♟Clermont Professional Executive Offices♟Cypress Cove Marina♟
THE BOARD · HOW WE THINK
Every post, ad, page and reply is a move. We see your market as a board and play it for you.
A competitor runs an ad. A bad review lands. A lead texts at midnight. Each one is a move on your board. We answer with the right piece.
I · THE OPENING
Where do you stand right now?
Six yes-or-no questions. See where your business stands today.
EVALUATE YOUR POSITION0.0
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♔
1.Last month, did more new customers find you online than came from referrals?
2.If a stranger saw your ad, your website and your Google listing today, would they get the same message?
3.Do you hold the logins to your own website, ad accounts and Google listing?
4.When someone clicks your ad, do they land on a page about that exact job, not your homepage?
5.Do you know what a new customer costs you, and what you should be spending?
6.If you stopped all paid ads and stopped asking for referrals tomorrow, would new customers still find you next month?
ANSWER ALL SIX TO SEE WHERE YOU STAND
WHERE IT USUALLY BREAKS
01
Your work is better than your marketing.Your jobs are the best in town. Online, you look the same as the guy who undercuts you by 30%, and a stranger can't tell the difference.
02
Referrals built this. They stopped being enough.Word of mouth carried you for years. Some months it still does. Other months the calendar goes quiet and you can't say why.
03
The wrong people keep calling.You get the three-quotes-and-pick-the-cheapest crowd. The clients who would pay for quality never find you.
04
You've paid for marketing before.You got a monthly report full of impressions and clicks, and couldn't point to one job it brought in. So now you do it yourself, when there's time.
05
You own a job, not a business.Every deal closes because you were in the room. Nobody trusts the company yet, they trust you. Take a week off and the revenue takes one too.
THE EVERYWHERE EFFECT
Everywhere they look, the same answer.
The Everywhere Effect isn't a service we sell. It's the result of every piece telling one story. Search, Maps, AI, Social Media, YouTube, TV: one name, one message, in your voice.
INBOX
Harbor Roofing Co.7:02 AMStorm damage? Inspected this week.Last night's storm hit your street. Book a free inspection in 60 seconds.
AD · 0:15Skip in 5YOUTUBE
Harbor Roofing Co. · SponsoredStorm damage? Inspected this week.
Book
STREAMING TV · 0:30
Harbor Roofing Co.(555) 014-2290Storm damage? Inspected this week.
roofer near me
GOOGLE SEARCH
Harbor Roofing Co.harborroofing.coStorm damage? Inspected this week.★★★★★ 4.9 · 212
INSTAGRAM
harborroofingcoStorm damage? Inspected this week.
AI SEARCH"best roofer near me?"Harbor Roofing Co. is a top local pick, with a 4.9 rating and same-week inspections after storms.
GOOGLE MAPS · 0.8 MIHarbor Roofing Co.OPEN NOW · 4.9 ★
One point of contact in place of a stack of vendors.
Most owners have been sold an SEO company, an ads person, a social poster and a web designer. None of them talk to each other, and each reports its own numbers. We replace that stack, so your website, ads, videos, listings and content all say the same thing, in your voice.
CHANNELS
Website, Google Business Profile, search and AI search, social, email, and paid ads on Meta, Google, YouTube and streaming TV.
MEDIA
Commercials, jingles, on-camera video, photos and blog posts, made in-house.
INFRASTRUCTURE
Lead-intelligence dashboards, automations, chatbots and speed to lead.
II · THE MIDDLEGAME
An agency sells you ads and calls the rest your problem.
We build the asset base first and treat media as one channel feeding it. Pick a setup below and watch where the attention goes.
01MEDIA · RENTEDON
02THE MACHINE · OWNEDRUNNING
03RESULT
Meta
Google Ads
YouTube
Streaming TV
Retargeting
♔Search
♕Studio-grade content
♖Site, landing pages, funnels
♗Infrastructure
BOOKED JOBS / MONTH34
0CLICKS WENT NOWHERE
Everywhere at once.
Media puts you in front of more people. Search, content, the site and the systems behind it catch that attention and hold it, so the calls keep coming.
THE MACHINE · FIVE PIECES
Every piece has a job on the board.
Before a stranger hires you, they have to find you, trust you, and pick you over the other guy. Each piece owns one of those moments.
♔COMPOUNDS
THE KING
Search
Show up on Google, on local listings, and now on AI search. Protect this and everything else has somewhere to land.
♕COMPOUNDS
THE QUEEN
Studio-grade content
Commercials, jingles, short form, photos, graphics, blog posts, press. The most versatile piece on the board.
♖COMPOUNDS
THE ROOK
Site, landing pages, funnels
The thing attention lands on. Built to convert, so traffic turns into calls instead of bounces.
♗COMPOUNDS
THE BISHOP
Infrastructure
Lead intelligence dashboards, automations, chatbots, speed to lead. The part that catches the lead at two in the morning.
♘FEEDS THE MACHINE
THE KNIGHT
Media
Meta, Google, YouTube, streaming TV, retargeting. It leaps over the competition, as long as it has somewhere to land.
One player moves all five.
No more forwarding the web guy's email to the ads guy. We plan, build and run every piece, so you're not the one keeping them in sync.
0106SWIPE →
THE MACHINE · WORK IN MOTION
You see every move. We make them for you.
Work moves from queued to published without a status meeting. When something needs you, it lands in Blocked with exactly what to send.
QUEUED2
WORKING2
NEEDS YOU0
PUBLISHED2
NOTHING NEEDS YOU
♗INFRAAfter-hours SMS flowUP NEXT
♘MEDIAMeta ad · free inspectionIN LINE
♕CONTENTStorm-damage reelSHOT LIST
♖SITELanding page headline rewriteDRAFTING
♔SEARCHGoogle profile · 12 photosMAP VIEWS UP 40%
♘MEDIAYouTube pre-roll · 15s cutRETARGETING SITE VISITORS
One point of contact. Accountable for every move on your board.
Mikel Jorgensen founded Chess Club Media in 2011. Since then we've run marketing for more than 100 businesses, from roofers and law firms to a county commission race.
You don't get handed between vendors and account managers. You get one point of contact who owns the strategy, the build and the results, and answers when you text.
2011FOUNDED
150+CLIENTS
$50M+GENERATED
CLIENT WORK FEATURED ON
FOX BusinessSeattle TimesKING 5 NewsQuartz Africa
RECOGNITION
Most Innovative Social Media Marketing · South Lake Chamber of Commerce
“Mikel really helped me 10x everything that I’ve been doing. I’ve been able to 10x traffic on my blog, basically 10x sales.”
“If he’s telling you that you should do something to grow your business, then you should stop what you’re doing right now and pay attention.”
SamINFO PRODUCTS · MEMBERSHIPS & COURSES
“I have been working together with Mikel on a number of projects and I would describe him as a universal soldier of marketing.”
Joar LindhMondo Ride
“He developed an individualized web based & mobile advertising campaign for me that is the number one source of referrals for my counseling practice.”
Michael CastrilliTrinity Escape
“Mikel is a very innovative, forward-thinking professional who brings unique solutions to the table when evaluating problems or opportunities.”
Robert ThompsonSouth Lake Chamber
“Mikel helped redesign our website, explode our social media traffic, and achieve more competitor interest than ever.”
Michael DottinoUSA Memory Championship®
“Mikels work with me was nothing short of brilliant. I highly recommend him.”
Will HutsonLMTD
“Mikel's personal character and tech skills shaped my successful campaign and brought it into the 21st century.”
Bill MathiasMathias Food Service
“I was 12 months from quitting my business of 30 years. Now, I am excited about working again. I have been the company’s top producer in Florida the last three years in a row. If not for our partnership I would have sold my agency.”
Terry L. BrownGuideOne Insurance
“Putting it simply, Mikel has no peer in the area in terms of creativity, understanding the need for an overall strategy and, perhaps most importantly, how to implement that creative strategy in a way that achieves the agreed-upon goals.”
Kevin FarrisFarris Law Firm
“Within a few months, our website was on the top of the first page of Google searches for words we cared about. We can draw a clear line from Mikel's efforts to our rapid growth.”
Gina KeefeOne Yoga and Fitness
“He put VenturePort on the SEO map, with a near-zero budget, and executed across marketing disciplines with fervour and rigour.”
Daniel WhiteVenturePort AB
“Extremely knowledgeable with fast results! I highly recommend them for your current needs.”
Frank GarofaloGolden Hills Coffee & Espresso Bar
“My company has seen significant gains in the area of new business since working with him.”
J. Brian Milessouthlake.tv
“This is the 6th time that I’ve had this done over the last 10 years. The overall results have been amazing to say the least.”
Mike MadawiSmooth Musical Entertainment
“Mikel takes a big picture approach to every project and pushes the possibilities further.”
Levi NotikF.R.E.E. of Chicago
“Mikel knows the ins and outs of online marketing to insure that we appeared on the first page of Google searches.”
Troy HeistandTroy’s Cuban Deli
“He helped me to 10x everything that I've been doing. I've been able to 10x traffic on my blog, basically 10x sales.”
Sam RexfordAgashic AI
“Chess Club Media helped us especially in our overall set up as well as a framework for our nurturing and sales funnel. We are still seeing results.”
One point of contact who owns strategy, build and day-to-day on your account, and answers for the results. You're never passed around.
What does it cost?+
Take the first digit of your monthly revenue and add three zeros. Two thirds builds the machine, a third feeds it with media. The calculator above shows your number.
Do I own the work?+
Yes. The site, the content, the search presence and the systems are yours. That's why they keep working when the ads are off.
How much of my time does it take?+
Very little. When we need something from you, it shows up in your Blocked column with exactly what to send.
How long is the contract?+
Every client starts with a 90-day growth sprint. That's what it takes to study your position and get the first moves landing. After that, you move to flexible ongoing terms set up in your favor. One-off projects are rare and depend on fit.
What if I want to leave?+
After the sprint, the terms are flexible, so you're never locked in. You walk away with everything: the accounts, the logins, the site and the content. Nothing is held back.
Who owns the accounts and logins?+
You do. Every account is in your name and you hold every login. We work inside the access you give us.
How is ad spend handled?+
Ad spend is separate from our fee and billed directly to you by the platform. No markup, no middleman. Nothing gets spent without your approval first.
♚
Your move.
A FIT IF✓You own and operate a local service business✓You do $500K to $1M a year✓Your jobs are high ticket✓You're still in the work and want the marketing handled by someone who owns it
NOT A FIT IF×Your crew is booked out and can't take on more jobs×You need the phone ringing next week to make payroll×You're shopping for the cheapest cost per lead×You want to run the marketing yourself and just need hands
♔THE FINAL MOVE · BOOK THE CALL
Book an hour with Mikel.
Four quick answers, then pick a time. You leave with a plan either way.
THE STRATEGY CALL · 60 MIN
✓Knock down those pesky marketing roadblocks✓Get no-nonsense advice✓Walk away with a handcrafted action plan
One call does it all. You reach Mikel, who answers for every piece.
One call does it all. You reach Mikel, who answers for every piece.