Content marketing in Clermont, FL. Written to rank and to sell.
You answer the same questions on every estimate. "How much does a pool cost in Lake County?" "Do I need to replace the whole roof or just the bad section?" Right now a stranger types that into Google or ChatGPT, and the answer comes from a national site or a competitor, so that's who they trust first.
We write the posts and guides that answer those questions the way you'd answer them at the kitchen table, with real numbers, real steps and your local details. Each one is built to show up on Google and in AI answers, and each one ends at the service page that books the job. We've been doing this since 2011, for 150+ clients in 7+ countries. Send us the five questions you answer most, and we'll show you the first posts we'd write.
WHAT WE DO
“Mikel helped redesign our website, explode our social media traffic, and achieve more competitor interest than ever.”
From the first call to the finished work.
- 01
Kickoff call
We learn your services, your best jobs and the questions you're tired of answering.
- 02
Content plan
We build the question list, check what ranks today and put it in order. You approve it.
- 03
Interview and write
A short call per batch of posts, then drafts in a shared doc.
- 04
Review and publish
You check the facts. We publish, link and make sure each post points to a service page.
- 05
Keep it going
New posts on a steady calendar, updates to the ones already live and more of what's pulling readers to call.
Content marketing in Clermont, and what each part gets you.
Blog writing
People find you when they search their problem.
Copywriting →
Your site and ads say what you do so clearly, people call.
Public relations →
You get quoted as the expert.
SEO →
Content is half of what makes a site rank.
Clermont · Minneola · Montverde · Groveland · Mascotte · Four Corners · Winter Garden · Windermere · Ocoee · Leesburg · Lake County · Orlando, and owners across Central Florida and the US.
Built for you, and yours to keep.
BUILT FOR
Local service businesses whose buyers research for weeks: pool builders, roofers, HVAC, home builders, landscapers.
Practices where trust comes before the call: dentists, orthodontists, med spas, law firms.
Regional hospitals, credit unions and schools that need accurate content that clears medical, legal or compliance review.
Startup founders who need to be found for the problem their product solves, before buyers know the product exists.
NOT A FIT IFyou want 20 generic posts a month to fill a blog, or your site has no service pages for the posts to send people to.
WHAT YOU'LL HAVE
A library of posts, guides and job stories on your site, all yours.
A content plan you can keep working through.
Links your front desk and sales team can text when people ask the same question again.
Social captions and emails cut from every post.
Every draft and file in your name.
Your website: WordPress, Webflow, Squarespace, Shopify and most other site builders
Measurement: Google Search Console and Google Analytics
Research: keyword and question research tools
Drafts and approvals: Google Docs
Instead of doing it yourself, a freelancer or a big agency.
VS. DIY
You know the answers but don't have four hours to write each post. You talk for 30 minutes and we do the rest, including publishing.
VS. A FREELANCER
A freelance writer hands you a document and a guess at the topic. We pick the questions, write from your interview, publish, link to your service pages and keep old posts current.
VS. A BIG AGENCY
Content shops write at volume from keyword lists, and it reads like it. We write fewer posts, from your own words, with one point of contact who knows your business.
What owners ask before they hire.
Is a blog still worth it?
For the questions your customers actually ask, yes. Those posts get found on Google, quoted by AI assistants and texted to the next customer who asks.
Will it sound like me?
Yes. We interview you and write from how you explain the work.
How often will you publish?
On a steady calendar we set together in the content plan. A few strong posts a month beat a pile of thin ones.
How much of my time does it take?
About 30 minutes per batch of posts, plus a quick fact check before anything goes live.
Should I put real prices in posts?
Usually ranges and what drives the cost. It's the question people most want answered, and the business that answers it gets the trust.
Do you use AI to write?
We use AI tools for research. A person writes from your interview and checks every fact.
How fast does it start?
Week one is the kickoff and content plan. Month one, the first batch of money posts is live and linked to your service pages. By month three you have a library your team sends to customers, and we're refreshing what's already pulling traffic.
Do you write website and ad copy too?
That's our copywriting service. Content marketing is the articles and guides that answer questions and rank.
Do you get me in the news too?
That's our public relations service, where we pitch you to reporters.
Who owns what you build?
You do. Your accounts, logins, data and every file we make for you are in your name. Fire us tomorrow and it keeps ringing your phone.
