Public relations firm in Clermont, FL. Get your business in the news.
Every week a local reporter needs someone to explain why insurance won't cover an old roof, what a hurricane does to a pool, or how a new clinic is changing care in town. Right now they call whoever they called last time. That's your competitor saying it on the 6 o'clock news, and it's their name the viewer remembers.
We put you on that list. We find the stories in your business, write the press release, build a list of the exact reporters, producers and podcast hosts who cover your field, pitch them one by one and follow up. For Brass Tacks that meant 15 features, from KING 5 to the Seattle Times Sunday front cover and FOX News Radio. Tell us what's new in your business and we'll show you the angles we'd pitch first.
Everything we can take on, scoped to what you need.
Press releases
Short, newsroom-style releases with the news in the first line and a quote from you that a reporter would actually print.
Media pitching
A personal email to each reporter on why the story fits their beat, a follow-up, then fast answers with photos, facts and times. Never a blast to a thousand inboxes.
Media training
Your three key points, the hard questions they'll ask and a practice run, so you walk into the interview calm instead of reading off a card.
Expert quotes
We answer reporter requests for sources and offer you as the go-to voice, so when the next pool or roof story runs, you're the one quoted.
Crisis communications
When the news is bad, we write the statement, prep whoever speaks for you and answer reporters fast, so your side gets told clearly the same day.
Bylined articles
Opinion and how-to pieces under your name for local papers, business journals and trade outlets, written from a short interview with you.
Podcast guest spots
Shows your buyers already listen to, pitched with a topic the host wants and three points you can talk about without notes.
Launch announcements
A new location, a product, a funding round or a new hire, pitched to the outlets that cover it the week it happens, not a month later.
Press kit
Your bio, headshots, company facts and logos on one page, so a reporter on deadline has everything in a minute instead of emailing you at 9 p.m.
Press release distribution
When the news calls for a wider reach, like a funding round or a national launch, the release also goes out over a wire service alongside the personal pitches.
Event press
A grand opening, a ribbon cutting or a community day, with a media advisory sent ahead so camera crews know when and where to show up.
Award submissions
We find the industry and local business awards worth entering and write the entries, so the win becomes one more story to pitch.
"As seen on" coverage
Every story you land goes to work: logos on your site, clips on your social media, quotes in your ads, and links that help your SEO.
Coverage report
A running list of every story, clip and link we land, plus any mention of your name we catch, in one list that stays yours.
From the first call to the finished work.
- 01
Kickoff call
Your business, your news and what you can speak to as the expert.
- 02
Angles and list
We pick the strongest stories and build the media list for each one.
- 03
Write and pitch
You approve the release and pitches. We send them one by one and follow up.
- 04
Prep
When a reporter bites, we prep you the same day.
- 05
Use it and repeat
We share what runs, add it to your coverage report and line up the next pitch.
Public relations in Clermont, and what each part gets you.
Press releases
Your news gets picked up instead of ignored.
Media outreach
Your story pitched to the reporters who cover it.
SEO link building →
Every feature becomes a link that helps you rank.
Video production →
Interview-ready, with clips you can use everywhere.
Clermont · Minneola · Montverde · Groveland · Mascotte · Four Corners · Winter Garden · Windermere · Ocoee · Leesburg · Lake County · Orlando, and owners across Central Florida and the US.
Built for you, and yours to keep.
BUILT FOR
Local businesses with a story: a new location, community work, seasonal advice, an unusual job.
Professionals who can speak as experts: dentists, doctors, lawyers, builders, contractors.
Regional hospitals, credit unions and schools that need announcements pitched and spokespeople prepped, inside approval steps.
Startup founders with a launch, a funding round or a new product to announce, locally or abroad.
NOT A FIT IFyou want a press release blasted to a wire service and nothing else.
WHAT YOU'LL HAVE
Press releases, pitches and bylined articles you can reuse.
Every story, clip and link we land, in one list you keep.
A press kit ready for any reporter.
Talking points and interview prep notes.
A coverage report with every story, clip and link, put to work on your site and social.
Research: media database and journalist research tools
Distribution: press release wire services, when a wire release fits the news
Expert requests: reporter request services that match expert sources to stories
Drafts and approvals: Google Docs
Instead of doing it yourself, a freelancer or a big agency.
VS. DIY
Finding the right reporter, the right angle and the right week takes hours you spend on jobs. We do the research, writing, pitching and follow-up.
VS. A FREELANCER
A freelance writer can draft a release. We write it, build the list, pitch, follow up, prep you and turn the story into content, with video and web in the same shop.
VS. A BIG AGENCY
Big PR firms often hand smaller accounts to juniors. You work with us directly, approve every pitch and keep the media list.
What owners ask before they hire.
Is my business interesting enough for the news?
Yes. Reporters need local stories and expert sources every day. We find the angle and get it to the right person.
What kind of coverage have you landed?
TV, print, radio and national outlets. Brass Tacks earned 15 features, including KING 5, the Seattle Times Sunday front cover and FOX News Radio. Mondo Ride was featured in Quartz Africa, and VenturePort launched with press in EU-Startups.
Is this just press releases?
No. The release is one piece. The real work is the one-to-one pitch to the reporter who covers your beat, and the follow-up.
Do I approve what you send?
Yes. Nothing goes to a reporter until you sign off.
What if I'm nervous on camera?
That's what prep is for. You'll practice the questions and walk in knowing your three points.
Can you help when the news is bad?
Yes. We write the statement, prep whoever speaks for you and answer reporters fast, so your side gets told clearly.
Does press help SEO and AI answers?
Yes. News stories link to your site, which helps you rank, and AI assistants learn who the experts are from the outlets that quote them.
What do you need from me?
A kickoff call, your news, and quick replies when a reporter wants to talk.
How fast does it start?
Week one we pick the angles and build the list. Pitches start going out right after, and we keep a steady stream of them running every month.
Who owns what you build?
You do. Your accounts, logins, data and every file we make for you are in your name. Fire us tomorrow and it keeps ringing your phone.
