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Content · Clermont, FL

Public relations firm in Clermont, FL. Get your business in the news.

Every week a local reporter needs someone to explain why insurance won't cover an old roof, what a hurricane does to a pool, or how a new clinic is changing care in town. Right now they call whoever they called last time. That's your competitor saying it on the 6 o'clock news, and it's their name the viewer remembers.

We put you on that list. We find the stories in your business, write the press release, build a list of the exact reporters, producers and podcast hosts who cover your field, pitch them one by one and follow up. For Brass Tacks that meant 15 features, from KING 5 to the Seattle Times Sunday front cover and FOX News Radio. Tell us what's new in your business and we'll show you the angles we'd pitch first.

1. BUSINESS
2. REVENUE
3. YOU
4. TIME
What kind of business do you run?

WHAT WE DO

01Story mining and news hooks. We dig through your work for angles reporters use, like a local first, a seasonal warning or a number nobody else has, and tie them to what's already in the news: storm season, a new law, the school year.
02Press releases. Short, newsroom-style releases with the news in the first line and a quote worth printing.
03Media list. The specific reporters, editors, TV producers and podcast hosts who cover your industry and towns, from Central Florida papers and TV stations to the trade outlets your buyers read.
04One-to-one pitching and follow-up. Personal emails to each reporter about why this story fits their beat, then fast answers with photos, facts and time slots. Never a blast to a thousand inboxes.
05Expert source setup. We offer you as the go-to voice for your field and answer reporter requests for sources, so the call comes to you when the topic comes up.
06Bylined articles. Opinion and how-to pieces under your name for local papers, business journals and trade outlets, written from an interview with you.
07Podcast guest spots. Shows your buyers listen to, pitched with a topic the host wants and three points you can speak to.
08Interview prep. Your three key points, the hard questions they'll ask and a practice run before the camera or the call.
09Press kit. Bio, headshots, company facts and logos on one page a reporter can grab in a minute.
10Coverage report and reuse. A running list of every story, clip and link, and every one shared on your site, social and ads, with the links strengthening your SEO.
YOU OWNEvery feature, clip and link.
15
press features for Brass Tacks, from KING 5 to the Seattle Times Sunday front cover.Brass Tacks · Seattle
HOW IT WORKS

From the first call to the finished work.

  1. 01

    Kickoff call

    Your business, your news and what you can speak to as the expert.

  2. 02

    Angles and list

    We pick the strongest stories and build the media list for each one.

  3. 03

    Write and pitch

    You approve the release and pitches. We send them one by one and follow up.

  4. 04

    Prep

    When a reporter bites, we prep you the same day.

  5. 05

    Use it and repeat

    We share what runs, add it to your coverage report and line up the next pitch.

WHAT YOU GET

Public relations in Clermont, and what each part gets you.

Press releases

Your news gets picked up instead of ignored.

Media outreach

Your story pitched to the reporters who cover it.

SEO link building →

Every feature becomes a link that helps you rank.

Video production →

Interview-ready, with clips you can use everywhere.

SERVING

Clermont · Minneola · Montverde · Groveland · Mascotte · Four Corners · Winter Garden · Windermere · Ocoee · Leesburg · Lake County · Orlando, and owners across Central Florida and the US.

WHO IT'S FOR

Built for you, and yours to keep.

BUILT FOR

Local businesses with a story: a new location, community work, seasonal advice, an unusual job.

Professionals who can speak as experts: dentists, doctors, lawyers, builders, contractors.

Regional hospitals, credit unions and schools that need announcements pitched and spokespeople prepped, inside approval steps.

Startup founders with a launch, a funding round or a new product to announce, locally or abroad.

NOT A FIT IFyou want a press release blasted to a wire service and nothing else.

WHAT YOU'LL HAVE

Press releases, pitches and bylined articles you can reuse.

Every story, clip and link we land, in one list you keep.

A press kit ready for any reporter.

Talking points and interview prep notes.

A coverage report with every story, clip and link, put to work on your site and social.

WE WORK WITH

Research: media database and journalist research tools

Distribution: press release wire services, when a wire release fits the news

Expert requests: reporter request services that match expert sources to stories

Drafts and approvals: Google Docs

WHY US

Instead of doing it yourself, a freelancer or a big agency.

VS. DIY

Finding the right reporter, the right angle and the right week takes hours you spend on jobs. We do the research, writing, pitching and follow-up.

VS. A FREELANCER

A freelance writer can draft a release. We write it, build the list, pitch, follow up, prep you and turn the story into content, with video and web in the same shop.

VS. A BIG AGENCY

Big PR firms often hand smaller accounts to juniors. You work with us directly, approve every pitch and keep the media list.

QUESTIONS

What owners ask before they hire.

Is my business interesting enough for the news?

Yes. Reporters need local stories and expert sources every day. We find the angle and get it to the right person.

What kind of coverage have you landed?

TV, print, radio and national outlets. Brass Tacks earned 15 features, including KING 5, the Seattle Times Sunday front cover and FOX News Radio. Mondo Ride was featured in Quartz Africa, and VenturePort launched with press in EU-Startups.

Is this just press releases?

No. The release is one piece. The real work is the one-to-one pitch to the reporter who covers your beat, and the follow-up.

Do I approve what you send?

Yes. Nothing goes to a reporter until you sign off.

What if I'm nervous on camera?

That's what prep is for. You'll practice the questions and walk in knowing your three points.

Can you help when the news is bad?

Yes. We write the statement, prep whoever speaks for you and answer reporters fast, so your side gets told clearly.

Does press help SEO and AI answers?

Yes. News stories link to your site, which helps you rank, and AI assistants learn who the experts are from the outlets that quote them.

What do you need from me?

A kickoff call, your news, and quick replies when a reporter wants to talk.

How fast does it start?

Week one we pick the angles and build the list. Pitches start going out right after, and we keep a steady stream of them running every month.

Who owns what you build?

You do. Your accounts, logins, data and every file we make for you are in your name. Fire us tomorrow and it keeps ringing your phone.

♔NEXT MOVE · THE STRATEGY CALL

Bring your numbers. Leave with a plan.

Sixty minutes with Mikel. We review your market before we talk, tell you which piece moves first, and give you your number.

YOU LEAVE WITH
01
Your numberWhat you should actually be spending, and how it splits.
02
Your first moveThe one piece that gets your phone ringing soonest.
03
A plan you keepWhether we ever work together or not.
Mikel JorgensenBased in Clermont, Florida. You reach Mikel, who answers for every piece.