Unleashing Potential: How Mondo Ride Triumphed in East Africa with a 150% Surge in Business
🏛️ CLIENT
Mondo Ride
🛠️ INDUSTRY
Ride Sharing / Mobile App
🌍 MARKET
East Africa
🚀 SUPPORT
Digital Branding
Web Design
SEO
Social Media
PPC
Analytics & Reporting
Explainer Videos
Press Outreach
Presentation Design
Investor Materials
Mondo Ride, an established ride-hailing app in Kenya, had been grappling with fierce competition for over two years. Despite their best efforts, they were struggling to stand out among numerous ride-sharing services populating the East African market. Recognizing the need for an experienced hand, Mondo Ride turned to us, Chess Club Media, to supercharge their growth.
The Challenge: Navigating East Africa's Ride-Sharing Battlefield
Mondo Ride, rich with potential, was finding it difficult to carve a significant market share in the saturated ride-sharing scene of East Africa. The challenge was clear: they needed a unique, impactful strategy to drive more users to their app.
The Strategy: An All-Encompassing Marketing Plan
Aware that a broad-based approach was necessary to drive the desired growth, we, Chess Club Media, deployed a multifaceted marketing strategy that intertwined Web Design, local SEO, Google PPC, Social Media Marketing, and Digital ads. Our objective was to funnel more traffic to Mondo Ride's app and escalate its visibility.
Earning Media Coverage: A Strategic Game Changer
A cornerstone of our strategy was to generate media coverage through targeted press outreach and SEO link building. This effort paid off as Mondo Ride secured a feature in prominent publications like Quartz Africa, significantly boosting its visibility and customer base.
Broad Marketing Skills: The Key to Success
At Chess Club Media, our extensive marketing skills set us apart, enabling us to address multiple aspects of Mondo Ride's marketing needs simultaneously. We took time to comprehend the company's unique culture and made tangible recommendations for improvement. In close collaboration with the Mondo Ride team, we transitioned the company's image from a scrappy startup to a sophisticated, formidable brand.
Optimizing SEO and Digital Marketing: Maximizing Marketing Spend
Beyond enhancing Mondo Ride's brand image, we substantially improved their SEO and digital marketing endeavors, leading to significant cost reductions in their marketing spend. We are dedicated to ensuring our clients receive maximum returns on their marketing investment.
Mondo Ride’s Testimonial
At Chess Club Media, we don't perceive ourselves as mere consultants but as integral parts of our clients' teams. We were as committed and passionate about Mondo Ride's success as any of their team members. Our efforts substantially boosted the business, resulting in a 150% surge in rides within just two weeks.
Joar Lindh, Country Manager of Mondo Ride, lauded our work and dubbed us as a "universal soldier of marketing". The results undeniably speak for themselves, and if you're aspiring to escalate your business to unprecedented heights, Chess Club Media is the partner you need.
“I have been working together with Mikel on a number of projects and I would describe him as a universal soldier of marketing. He has a broad set of skills and takes time to understand the culture of the company that he is working with and then boils that down into concrete suggestions for improvement. During my time at Mondo Ride, Mikel changed the company image from that of a scrappy startup to a refined and strong brand image. In addition, he greatly improved our SEO and digital marketing, which significantly reduced our marketing spend. Mikel also always goes the extra mile for his client and rather than a consultant I found him to be just as dedicated and passionate as any of the other team members. I would highly recommend Mikel and Chess Club Media!”
- Joar Lindh, Country Manager, Mondo Ride
Unlock Your Own Success with Chess Club Media
If you're in pursuit of a marketing team that can catapult your business to the next level, Chess Club Media is here to unlock your brand's success. We bring our rich expertise, broad skill set, and unwavering passion to help you realize your goals.
Be a Game Changer: You're One Call Away!