How Mondo Ride Triumphed in East Africa with a 150% Surge in Business
Mondo Ride, an established ride-hailing app in Kenya, had been grappling with fierce competition for over two years. Despite their best efforts, they were struggling to stand out among numerous ride-sharing services populating the East African market.
The challenge was clear: they needed a unique, impactful strategy to drive more users to their app.
We deployed a multifaceted marketing strategy that intertwined Web Design, local SEO, Google PPC, Social Media Marketing, and Digital ads. Our objective was to funnel more traffic to Mondo Ride's app and escalate its visibility.
A cornerstone of our strategy was to generate media coverage through targeted press outreach and SEO link building. This effort paid off as Mondo Ride secured a feature in prominent publications like Quartz Africa, significantly boosting its visibility and customer base.
We took time to comprehend the company's unique culture and made tangible recommendations for improvement. In close collaboration with the Mondo Ride team, we transitioned the company's image from a scrappy startup to a sophisticated, formidable brand.
Beyond enhancing Mondo Ride's brand image, we substantially improved their SEO and digital marketing endeavors, leading to significant cost reductions in their marketing spend.
"I have been working together with Mikel on a number of projects and I would describe him as a universal soldier of marketing."
He has a broad set of skills and takes time to understand the culture of the company that he is working with and then boils that down into concrete suggestions for improvement. During my time at Mondo Ride, Mikel changed the company image from that of a scrappy startup to a refined and strong brand image.
In addition, he greatly improved our SEO and digital marketing, which significantly reduced our marketing spend. Mikel also always goes the extra mile for his client and rather than a consultant I found him to be just as dedicated and passionate as any of the other team members. I would highly recommend Mikel and Chess Club Media!
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