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FIELD NOTES · THE BLOG

Notes from the board.

Plain-spoken articles for owners of local service businesses on getting found, getting picked and staying booked.

A gorilla in a tuxedo climbing out of a rusted hatchback at a mansion valet stand
LATEST · WEBSITE · 6 MIN READ

The $15,000 job you lost because your website looked cheaper than your work

Buyers can't inspect your craftsmanship before they hire you. They can inspect your website, and they use it to guess.

Mikel Jorgensen · Sep 16, 2026Read the post →