Tripling Success: How Chess Club Media Elevated USA Memory Championship® with 3X Competitor Interest

🏛️ CLIENT
USA Memory Championship®

🛠️ INDUSTRY
Sports / Education / Media

🌍 MARKET
USA

🚀 SUPPORT
Web Design
Lead Magnets
SEO
Social Media
Facebook Ads
Live-streaming
Email Marketing
Analytics & Reporting
Press Outreach
Presentation Design
Sponsorship Materials

At Chess Club Media, we believe that every brand has the potential to be a champion. Our founder and President, Mikel Jorgensen, has been delivering unparalleled results for businesses seeking growth for nearly two decades. Our vision is to help businesses win by combining cutting-edge technology, data analysis, and expert teams to develop a winning strategy.

Our work with the USA Memory Championship® is a prime example of how we help our clients unleash their potential and achieve success. With the guidance of Chess Club Media, the USA Memory Championship® went from struggling to maintain a media presence to achieving unprecedented success.

Let's dive into the details of how we helped the USA Memory Championship® win the marketing game.

Transforming Social Media Engagement

Our team at Chess Club Media is known for developing social media strategies that work. For the USA Memory Championship®, we leveraged great social media content already produced by former champions and added our unique perspective to each post, leading to an explosion in the traffic on the USAMC’s Facebook page. We helped the leadership team craft their own new content and use the most effective social media tools to get their message out. Our strategy not only increased the USAMC’s visibility, but also gave them a strong social media presence.

A Targeted Email Campaign that Generates Interest

Our proven email marketing methods help our clients hit the right people at the right time. With our targeted email campaign for the USA Memory Championship®'s new online memory course, Maximum Memory Mastery, we ensured that the emails were reaching the right audience, leading to an increase in interest and sales.

Boosting Sign-ups

We helped the USA Memory Championship® generate more interest from new competitors than any other year they've been in business. By the time registration was closed, the number of people competing had tripled. Our expert marketing strategies and effective social media campaigns were the driving force behind this achievement.

The Personal Touch

At Chess Club Media, we believe that a personal touch is crucial for our clients' success. We go above and beyond to ensure our clients achieve their goals. For the USA Memory Championship®, we helped the founder, Tony Dottino, to broadcast his first-ever Facebook live stream. Our team took the time to help him produce a fantastic first live stream, and he actually enjoyed doing it!

Our Detailed Approach

Our collaboration with USA Memory Championship® was multifaceted, involving diverse services to ensure a holistic approach. This included:

  1. Creating engaging content for Facebook.

  2. Updating and redesigning both the USAMC and M3 websites.

  3. Launching a Facebook advertising campaign for M3 and USAMC.

  4. Designing custom banners and form updates.

  5. Community management on Facebook.

  6. Developing strategic PR responses and an online appearances list for the USAMC brand.

  7. Integrating Facebook pixel and Google Tag Manager.

  8. Providing copy editing and creating persuasive sales letters.

  9. Managing impactful email campaigns.

USA Memory Championship®’s Testimonial

“Mikel is a fantastic partner to work with, end of story! Thank you Terry Brown for recommending him!

I am the Chief Development Officer of the USA Memory Championship. Despite being in business for 21 years and having our business covered by a number of large media outlets, we've struggled to maintain a consistent media presence. Not anymore! Enter Mikel!

Since we began working with Mikel in April, here are just a few of the things he's helped us accomplish:

1) He has exploded the traffic the USAMC receives on our Facebook page by leveraging great social media content already produced by former USAMC champions and then adding our own unique perspective.

2) He's helped our leadership team craft our own new content using the most effective social media tools to get the message out

3) He's created a targeted email campaign to help promote our new online memory course, Maximum Memory Mastery

4) He's helped our upcoming 2020 Championship generate more interest from new competitors than any other year we've been in business! By the time registration is closed, I predict we will have at least 3X the number of people competing!

5) He helped redesign our website to give it the professional look and feel that matches the quality we want to be associated with our brand

6) And now the best part...Mikel personally commits to delivering results.

Something that happened today is a perfect example of how he goes above and beyond. Mikel took four hours out of his jam-packed schedule today to work with the USAMC founder (my father, Tony Dottino) to help him broadcast his first ever Facebook live stream. My father HATES technology!!! As the person who has previously been responsible for getting him to use new technology, I can attest firsthand how difficult it can be. Mikel helped him produce a FANTASTIC first live stream, and most importantly, my father actually ENJOYED doing it! If I did not have the video evidence seeing my father smiling, laughing and having a good time creating this great new content, I would never have believed it!

Thank you Mikel for everything you've contributed to helping us grow. Our business is now on an exciting new trajectory and we look forward to working with you for a long time.”

— Michael Dottino, CDO, USA Memory Championship® & MIT Neuroscience Collaborator

🚨 MAJOR ANNOUNCEMENT: Partnership with Lumosity

We're thrilled to announce the USA Memory Championship®'s partnership with Lumosity, The Rosen JCC, and MIT for their 22nd Annual Memory Competition. Our efforts have significantly increased their social media presence, stimulated interest in their new online memory course, and elevated their website's user experience.

Conclusion

We believe that every brand has the potential to be a champion, and the success of the USA Memory Championship® is a prime example of how we can help our clients unleash their potential and achieve success. Book a free discovery call with us today and let us help you win the marketing game.

Click here to get started.

Be a Game Changer: You're One Call Away!

Let Chess Club Media catapult your business growth. It starts with a free discovery call.

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