Dashboard developer in Clermont, FL. Your whole business on one screen.
Your agency says the ads are "performing." Your CRM says 40 new leads. QuickBooks says it was a slow month. Nobody can tell you which of those leads became a paid job, so you keep spending and hope. And once a month someone loses a day pasting exports into a spreadsheet that's out of date by the time you read it.
We build one screen that answers that. Every call, form and booking gets tagged with where it came from, then followed all the way to the invoice. You open it on your phone in the truck and see it plainly: Google Ads brought 14 calls this week, 5 booked, and what those 5 jobs paid. The Facebook campaign brought 22 form fills and booked none. Now you know which one to feed. The numbers update on their own, every one is checked against your books before you see it, and the whole thing lives in your accounts. Book a call and tell us the question you can't answer today; that's the first number on your screen.
Everything we can take on, scoped to what you need.
Business dashboard
Leads, booked jobs, revenue and ad spend side by side on one screen, this week against last, updating on its own.
Call tracking
A tracking number on each ad, page and Google listing. Every call still rings your phone, and now shows where it came from, with a recording.
Marketing dashboard
Google, Facebook, your website and your listing reported the same way, so you see which one books jobs and which one only brings clicks.
Revenue by lead source
Each lead followed from the first call to the booked job to the paid invoice, so you see dollars by source, not clicks.
Cost per booked job
What each channel costs per job that actually paid. The number that settles whether to raise or cut the Google Ads budget.
Lead source tracking
Every form and online booking lands in your CRM tagged with the ad, page or post that sent it.
Sales pipeline dashboard
Every open estimate, who owns it and how many days it has sat, so the big quote doesn't go cold on someone's desk.
Missed-lead alerts
Leads nobody called back and estimates nobody chased, listed by name. You get a text when a new lead sits untouched for an hour.
Executive dashboard
The monthly picture for leadership, the board or your investors, live and ready, so nobody loses a day stitching a report together.
Multi-location dashboard
Every location side by side on the same numbers, and each manager sees their own without waiting on the main office.
Looker Studio dashboards
Built in Looker Studio or Google Sheets when that fits, or custom-built when it doesn't, and kept in your own Google account.
Data integrations
Your CRM, ad accounts, phone system, QuickBooks and booking tool connected once, so nobody pastes exports into a spreadsheet on Monday again.
Mobile dashboard
Clear on your phone in the truck between jobs, on a laptop, or up on the office TV for the Monday meeting.
Walkthrough video
A short screen recording that shows your team what each number means and where to click, so anyone new is reading it on day one.
“Mikel really helped me to 10x everything: 10x traffic on my blog, basically 10x sales.”
From the first call to the finished work.
- 01
Call
We ask what you decide each week, like where to spend or who to call back, and which numbers would settle it.
- 02
Fix the tracking
We set up call tracking and source tags where they're missing. A dashboard built on untagged leads just shows you a pretty guess.
- 03
Connect and build
We hook up your CRM, ad accounts, phone system and accounting, build the first screen, and check every number against your own records.
- 04
Use it
You run your week from it for a few weeks and tell us what's missing or noisy.
- 05
Tune and keep it running
We cut what nobody looks at, add what you asked for, and fix connections when a tool changes.
Dashboard development in Clermont, and what each part gets you.
Business dashboards
Every number that matters, in one place.
Marketing dashboards
You see which ads and pages book jobs.
Sales dashboards
Every open job and who's following up.
Call tracking →
Every call tied to the ad or page that sent it.
App development →
When you need more than a dashboard.
Clermont · Minneola · Montverde · Groveland · Mascotte · Four Corners · Winter Garden · Windermere · Ocoee · Leesburg · Lake County · Orlando, and owners across Central Florida and the US.
Built for you, and yours to keep.
BUILT FOR
Roofers, HVAC, pool builders, med spas, dentists, law firms and home builders spending on ads who can't say which ones book jobs.
Marketing VPs at hospitals, credit unions, schools and multi-location groups who report to leadership monthly and stitch the report together by hand.
Multi-location businesses that want every location side by side.
Startup founders who want sign-ups, revenue and spend live for themselves and their investors, not in a Friday spreadsheet.
NOT A FIT IFyou don't track leads in any system yet and don't plan to, or you want fifty charts to show off rather than a few numbers to act on.
WHAT YOU'LL HAVE
A live dashboard built around the decisions you make each week.
Call tracking and source tags on every lead.
Revenue and cost per booked job, by source.
Views for each role and location, with access set per person.
Alerts for leads and campaigns that need you.
Every account and data connection in your name.
Dashboards: Looker Studio, Google Sheets and custom-built dashboards
CRMs: HubSpot, GoHighLevel, Salesforce, Jobber and ServiceTitan
Marketing: Google Ads, Meta Ads Manager, Google Analytics and Google Business Profile
Call tracking: CallRail
Accounting and scheduling: QuickBooks and the booking tools you use
Instead of doing it yourself, a freelancer or a big agency.
VS. DIY
Exporting spreadsheets every Monday takes hours and is out of date by Tuesday. We connect the tools once and the numbers update on their own.
VS. A FREELANCER
A freelancer builds charts from whatever data is easy to reach. We fix call tracking and source tags first, so the screen shows jobs and dollars, not just clicks.
VS. A BIG AGENCY
A big agency's dashboard shows its own work, in its own account. Ours shows your whole business, including channels we don't run, and lives in your name.
What owners ask before they hire.
What can it connect to?
Most CRMs, ad platforms, call tracking, accounting and scheduling tools. If it has your numbers, we can usually pull them in.
My data is a mess. Can you still build it?
Yes. Fixing tracking and tags is step two of every build, so the dashboard starts clean instead of showing old guesses.
How do you make it something I check every day?
We build it around the decisions you make each week. Every number on the screen settles one of them, so it becomes the first thing you open in the morning.
Do you set up call tracking too?
Yes. It's part of the build, so every call has a source and a recording.
How do tracking numbers work with my Google listing?
Your main number stays the one Google and your customers know. Tracking numbers sit on top of it, so every call still rings your phone and now shows its source.
Who can see what?
You decide. We set access per person, so the sales team sees its pipeline, each location sees its own numbers, and only the people you pick see revenue.
How long until I see it?
Week one, we fix tracking and connect your tools. Week two or three, the first screen is live and checked against your books. After a few weeks of use, we tune it.
What do you need from me?
Logins to your tools and a call about the decisions you make each week.
What if I need more than a dashboard?
If your team needs to enter data or run work through it, that's an app. See app development.
How do we start?
Book a call. Bring the question you can't answer today, like "which ads book jobs?", and we'll build the screen around it.
Who owns what you build?
You do. Your accounts, logins, data and every file we make for you are in your name. Fire us tomorrow and it keeps ringing your phone.
