Your agency says the ads are "performing." Your CRM says 40 new leads. QuickBooks says it was a slow month. Nobody can tell you which of those leads became a paid job, so you keep spending and hope. And once a month someone loses a day pasting exports into a spreadsheet that's out of date by the time you read it.
We build one screen that answers that. Every call, form and booking gets tagged with where it came from, then followed all the way to the invoice. You open it on your phone in the truck and see it plainly: Google Ads brought 14 calls this week, 5 booked, and what those 5 jobs paid. The Facebook campaign brought 22 form fills and booked none. Now you know which one to feed. The numbers update on their own, every one is checked against your books before you see it, and the whole thing lives in your accounts. Book a call and tell us the question you can't answer today; that's the first number on your screen.
“Mikel really helped me to 10x everything: 10x traffic on my blog, basically 10x sales.”
We ask what you decide each week, like where to spend or who to call back, and which numbers would settle it.
We set up call tracking and source tags where they're missing. A dashboard built on untagged leads just shows you a pretty guess.
We hook up your CRM, ad accounts, phone system and accounting, build the first screen, and check every number against your own records.
You run your week from it for a few weeks and tell us what's missing or noisy.
We cut what nobody looks at, add what you asked for, and fix connections when a tool changes.
Every number that matters, in one place.
You see which ads and pages book jobs.
Every open job and who's following up.
Every call tied to the ad or page that sent it.
When you need more than a dashboard.
Clermont · Minneola · Montverde · Groveland · Mascotte · Four Corners · Winter Garden · Windermere · Ocoee · Leesburg · Lake County · Orlando, and owners across Central Florida and the US.
Roofers, HVAC, pool builders, med spas, dentists, law firms and home builders spending on ads who can't say which ones book jobs.
Marketing VPs at hospitals, credit unions, schools and multi-location groups who report to leadership monthly and stitch the report together by hand.
Multi-location businesses that want every location side by side.
Startup founders who want sign-ups, revenue and spend live for themselves and their investors, not in a Friday spreadsheet.
NOT A FIT IFyou don't track leads in any system yet and don't plan to, or you want fifty charts to show off rather than a few numbers to act on.
A live dashboard built around the decisions you make each week.
Call tracking and source tags on every lead.
Revenue and cost per booked job, by source.
Views for each role and location, with access set per person.
Alerts for leads and campaigns that need you.
Every account and data connection in your name.
Dashboards: Looker Studio, Google Sheets and custom-built dashboards
CRMs: HubSpot, GoHighLevel, Salesforce, Jobber and ServiceTitan
Marketing: Google Ads, Meta Ads Manager, Google Analytics and Google Business Profile
Call tracking: CallRail
Accounting and scheduling: QuickBooks and the booking tools you use
Exporting spreadsheets every Monday takes hours and is out of date by Tuesday. We connect the tools once and the numbers update on their own.
A freelancer builds charts from whatever data is easy to reach. We fix call tracking and source tags first, so the screen shows jobs and dollars, not just clicks.
A big agency's dashboard shows its own work, in its own account. Ours shows your whole business, including channels we don't run, and lives in your name.
Most CRMs, ad platforms, call tracking, accounting and scheduling tools. If it has your numbers, we can usually pull them in.
Yes. Fixing tracking and tags is step two of every build, so the dashboard starts clean instead of showing old guesses.
We build it around the decisions you make each week. Every number on the screen settles one of them, so it becomes the first thing you open in the morning.
Yes. It's part of the build, so every call has a source and a recording.
Your main number stays the one Google and your customers know. Tracking numbers sit on top of it, so every call still rings your phone and now shows its source.
You decide. We set access per person, so the sales team sees its pipeline, each location sees its own numbers, and only the people you pick see revenue.
Week one, we fix tracking and connect your tools. Week two or three, the first screen is live and checked against your books. After a few weeks of use, we tune it.
Logins to your tools and a call about the decisions you make each week.
If your team needs to enter data or run work through it, that's an app. See app development.
Book a call. Bring the question you can't answer today, like "which ads book jobs?", and we'll build the screen around it.
You do. Your accounts, logins, data and every file we make for you are in your name. Fire us tomorrow and it keeps ringing your phone.