DIGITAL BRANDINGWEB DESIGNSOCIAL MEDIAANALYTICS & REPORTINGDIGITAL STRATEGY
I · THE OPENING POSITION
A real need. A hard market to reach.
Access to crucial health and hygiene products can be a significant issue for women, more so in East Africa, where challenges tie into availability and societal norms. Kasha, an e-commerce startup, aspired to change that.
They aimed to simplify and dignify the process of obtaining such necessities for women in Kenya and Rwanda. Global brands such as Unilever and Johnson & Johnson have joined hands with Kasha in this mission.
PIECES IN PLAY5 OF 5
♔SEARCHSEO enhancements so Kasha is found when women search for what it sells.
♕CONTENTSocial profiles rebuilt across Instagram, Facebook and Twitter.
♖SITEProduct page sales copy, SEO and layout tuned for conversion.
♗INFRASTRUCTUREEmail campaigns with better sales copy and user flow, plus analytics and reporting.
♘MEDIASocial ads optimized for audience, copy and reporting.
II · THE MOVES
7 moves. Here is the work.
MOVESocial Media Overhaul
MOVE 014 PIECES
Social Media Overhaul
We optimized Kasha's social media profiles across Instagram, Facebook, and Twitter, ensuring that they could reach and connect with the maximum number of potential customers.
MOVE 021 PIECE
Social Media Ad Optimizations
Effectively targeted social media ads can produce a high return on investment. We optimized Kasha's social media ads regarding a targeted audience, impactful sales copy, and integral analytics and reporting.
ALSO ON THE BOARD5 MORE MOVES
03
Website Optimization
The next stage was heightening Kasha's website performance, from engagement to conversion optimization. We improved the product page sales copy, SEO, and page layout to provide a more user-friendly experience.
By streamlining the website's design, we crafted an online experience that subtly guided visitors to conversion.
04
SEO Enhancements
SEO ensures that Kasha would be found by consumers, precisely when they're looking for the products it provides. We applied thorough SEO enhancements to enhance website visibility significantly.
05
Merging Company Assets into Online Sales Channels
To reinforce Kasha's brand presence and fortify its sales channels, we integrated the company's assets into the online space. This unified approach spread Kasha's brand familiarity and provided different points of access for potential customers.
06
Holistic Digital Marketing Strategy Development
We developed a holistic digital marketing strategy that encompassed social media, SEO, content, design, and performance monitoring to boost Kasha's brand to its maximum potential.
07
Email Marketing
We developed email marketing campaigns to reach Kasha's customers directly. These campaigns were designed with improved sales copy and user flow to engage customers more effectively and efficiently.
III · THE RESULT
One year. 936% growth.
THE BUSINESS, ONE YEAR LATER1×
START.36
WHERE THE YEAR STARTED936% GROWTH
One square is where the year started. Growth of 936% adds nine more and a third of another.
The CEO reported the number. Seven moves got there, from the social profiles to the email that reached customers directly.
MARKETSKenya · Rwanda
IN THE MISSION WITH KASHAUnilever · Johnson & Johnson
IN THE CEO’S WORDSJoanna Bichsel, Founder and CEO at Kasha Global, on LinkedIn.
♔
Your business is next.
Bring your numbers. You leave with a plan either way.
