Fractional CMO in Clermont, FL. A whole marketing department, without the payroll.
Every deal closes because you were in the room. Marketing is three vendors, an ad budget you're not sure about and a monthly report you skim. Nobody owns the result. Nobody tells the SEO company it's time to change course, or tells you which spend to cut. A full-time CMO is a big hire you're not ready to make.
As your fractional or interim CMO, Mikel Jorgensen owns marketing for you, part-time. He's run marketing since 2011 for 150+ clients in 7+ countries. He sets the plan, the budget, the brand and the team, and answers for what each dollar brings back. Book a call and bring your last three months of numbers. He'll tell you what he'd keep, cut and start.
WHAT WE DO
From the first call to the finished work.
- 01
Audit
In the first couple of weeks, Mikel goes through your numbers, channels, vendors, contracts, team and accounts, and finds the spend that isn't paying.
- 02
Plan
You get a written plan and budget with clear priorities. You approve it.
- 03
Lead
Mikel runs the plan week to week: sets work for your team and vendors, checks it and makes the calls.
- 04
Report
Each month, one report to you and your leadership, with what changes next.
- 05
Hand off or stay
Keep Mikel in the seat as long as it pays, or hand the role to a full-time hire he helps you find and onboard.
Fractional CMO in Clermont, and what each part gets you.
Fractional CMO services
A senior marketer who owns the plan and the results, part-time.
Fractional CMO for startups
Launch marketing that gets traction on a startup budget.
Interim CMO
Senior marketing leadership while you hire, grow or change course.
Marketing strategy
A plan where every dollar has a job.
Marketing consultant
Straight answers on what to do next, and what to stop.
Digital marketing agency →
The team that runs the plan.
Clermont · Minneola · Montverde · Groveland · Mascotte · Four Corners · Winter Garden · Windermere · Ocoee · Leesburg · Lake County · Orlando, and owners across Central Florida and the US.
Built for you, and yours to keep.
BUILT FOR
Owners of local service businesses paying several vendors with nobody in charge of the whole thing: home services, med spas, dentists, law firms and builders.
Marketing VPs and directors at regional organizations, like hospitals, credit unions and schools, who need senior help through a launch, a rebrand, a new location or a gap on the team.
Startup founders who need a marketing lead before they can afford a full-time one, and need traction on a tight budget.
Companies between CMOs that need an interim leader while they hire.
Businesses outside Florida. Mikel has led marketing for clients in 7+ countries and works remotely as easily as in the room.
NOT A FIT IFyou want someone to post on social and run ads without a plan. That's our digital marketing agency.
WHAT YOU'LL HAVE
A written marketing plan and budget your team can keep running.
Clear positioning and a message every vendor uses.
Vendors and a team who each know the number they're responsible for.
One dashboard every channel reports to.
A clear answer, every month, to "what did marketing bring in?"
The plan, the accounts and the work we make for you, in your name.
Reporting: Google Analytics, Google Search Console and ad platform reporting
Sales: your CRM, call tracking and dashboards
Work: the planning and project tools your team already uses
AI: Claude and other AI tools set up so your team gets more done
Instead of doing it yourself, a freelancer or a big agency.
VS. DIY
You stop being the marketing department on top of running the business. Mikel makes the day-to-day calls and brings you only the big ones.
VS. A FREELANCER
A freelancer does one channel. A fractional CMO sets the plan across every channel, including the ones someone else runs.
VS. A BIG AGENCY
An agency sells you more of its own services. A fractional CMO works for you, holds every vendor to a number, ours included, and tells you what to cut.
What owners ask before they hire.
What's the difference between a fractional CMO and a digital marketing agency?
An agency does tasks. A fractional CMO owns the result, sets the plan and answers for every channel. If you need a team to do the work, see our digital marketing agency page.
What's the difference between a fractional CMO and a marketing consultant?
A consultant hands you advice and leaves. A fractional CMO stays in the seat, runs the plan and answers for the numbers each month.
How much of Mikel's time do I get?
A set number of hours each month, agreed up front and sized to what you're trying to do. It goes up for a launch and down once the plan runs.
Who does the actual work?
Your team, your current vendors, or our team. Mikel sets the work, checks it and answers for it.
Will you keep my current vendors?
The ones hitting their numbers stay. The rest get a clear goal and a deadline first.
What happens in the first 90 days?
Month one, the audit and the plan. Month two, vendors and team are reset around it and tracking is fixed. Month three, the first full report shows what each dollar brought in.
Can you report to our board or investors?
Yes. The monthly report is written for leadership, and Mikel can present it in person.
What's the difference between fractional and interim CMO?
Fractional is part-time and ongoing. Interim fills the seat while you hire. Mikel does both.
What do you need from us?
Access to your numbers and accounts, time with the decision makers, and one contact on your team.
How do we start?
Book a call with Mikel. Bring your last three months of spend and leads, and he'll tell you what he'd change first.
Who owns what you build?
You do. Your accounts, logins, data and every file we make for you are in your name. Fire us tomorrow and it keeps ringing your phone.
