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Content · Clermont, FL

Branding agency in Clermont, FL. Look as good as your work.

Your trucks are one blue, the website is another, the shirts have the old logo and the yard signs say a phone number you stopped using. Each piece was made by a different vendor in a different year. A customer sees three of them in one week and doesn't add up that they're all you.

We build the whole brand, starting with why someone should pick you over the other two quotes. Then the logo, colors, fonts and voice, shown on your real trucks, uniforms, signs and site before anything gets printed. Then a guide and a kit so every vendor gets it right without calling you. Strategy, design, copy, photo, video and web all happen in one shop, so the new brand shows up the same everywhere at once. Start with a discovery call and we'll show you where your brand is leaking today.

1. BUSINESS
2. REVENUE
3. YOU
4. TIME
What kind of business do you run?

WHAT WE DO

01Brand audit. Every place customers see you today, laid out side by side next to the competitors you bid against, with what to keep and what to drop.
02Brand strategy and message. Who you serve, why you over the cheaper bid, the one promise everything else backs up and the three things every ad, page and salesperson says.
03Name and tagline. A name check or new name when you need one, and a short line people repeat.
04Logo system. A main mark plus stacked, icon and one-color versions that work from truck wrap to favicon.
05Colors and fonts. Exact codes for print, screen, paint and vinyl, so the truck matches the website.
06Brand voice. How you sound in ads, emails, social posts and on the phone, with "say this, not that" examples.
07Brand guidelines. One guide your team, printer, wrap shop and web designer can follow without calling you.
08Brand kit and templates. Every file in one shared folder in your name, plus editable templates for social posts, flyers, quote sheets and email signatures.
09Applications. Truck wraps, uniforms, yard signs, business cards, social profiles, labels and packaging designed and print-ready.
10Rollout plan. What changes first, so customers see the new brand on what matters most, like trucks and the website, without a confusing in-between.
YOU OWNThe brand, every file and all the rights.
“Mikel helped redesign our website, explode our social media traffic, and achieve more competitor interest than ever.”
Michael DottinoUSA Memory Championship®
HOW IT WORKS

From the first call to the finished work.

  1. 01

    Discovery

    We interview you and your team, gather every piece you use today and look at the competitors you bid against.

  2. 02

    Strategy

    We agree on who you serve, what you stand for and why you, before anything is designed. Design without this is just decoration.

  3. 03

    Identity

    A mood board first, then logo, colors, fonts and voice, shown on your real trucks, signs, uniforms and pages.

  4. 04

    Guidelines and kit

    Every rule, file and template in one place.

  5. 05

    Rollout

    We apply the brand to what customers see first and send print-ready files to your vendors.

WHAT YOU GET

Branding agency in Clermont, and what each part gets you.

Brand identity

A look people recognize and trust.

Brand strategy

What you stand for, said so the right customers get it.

Logo design →

The mark at the center of it.

Copywriting →

A brand that sounds as good as it looks.

SERVING

Clermont · Minneola · Montverde · Groveland · Mascotte · Four Corners · Winter Garden · Windermere · Ocoee · Leesburg · Lake County · Orlando, and owners across Central Florida and the US.

WHO IT'S FOR

Built for you, and yours to keep.

BUILT FOR

Local service businesses where nothing matches yet: roofers, HVAC, pool builders, home builders, landscapers.

Practices and firms growing past one location: dentists, med spas, law firms.

Regional hospitals, credit unions, schools and multi-location groups that need a rebrand that clears leadership and board approvals.

Startup founders who need a brand they can launch on and grow into.

Businesses after a merger, a new owner or a big change in services.

NOT A FIT IFyou only need a logo file. That's our logo design service.

WHAT YOU'LL HAVE

A written brand strategy and key messages.

A finished logo system, colors, fonts and voice.

Brand guidelines your team and vendors can follow.

A brand kit with every file and editable template, in your name.

Print-ready designs for your trucks, signs, uniforms and profiles.

A rollout plan for what changes first.

Full rights to everything we create.

WE WORK WITH

Design: Adobe Illustrator, Photoshop and InDesign

Digital layouts and templates: Figma

Templates your team can edit: Canva

Files: AI, EPS, SVG, PDF, PNG and JPG

WHY US

Instead of doing it yourself, a freelancer or a big agency.

VS. DIY

You can pick colors and a font, but it's hard to see what makes you different from the inside. We do the strategy first and write it down so it holds up.

VS. A FREELANCER

A freelancer can design a logo. We do the strategy, identity, voice, guidelines and rollout, with copy, photo, video and web in the same shop, so the brand lands on everything at once.

VS. A BIG AGENCY

Big branding firms run months of workshops and hand over a thick deck. We keep the process tight, work with you directly and put the brand on your real trucks, signs and site.

QUESTIONS

What owners ask before they hire.

How do I know it's time to rebrand?

Nothing matches, the look no longer fits the jobs you want, you've added services or locations, or you're losing bids to companies that simply look bigger.

Do I need a full brand or just a logo?

If people already know you and only the logo looks dated, a logo redesign does it. If your trucks, site and shirts all look different, you need the full brand.

Will I lose the recognition I've built?

No. The audit shows what people already know you by, and we build on it.

How does a rebrand run?

Discovery and strategy come first, identity next, then guidelines and rollout. You see the brand on your real trucks and signs before anything is printed. Most of the work is a matter of weeks, and the rollout follows your print and wrap schedule.

Who needs to be involved?

You, and anyone who signs off. For larger teams we map the approval steps on day one.

Do you make the trucks and signs?

We design them and send print-ready files straight to your wrap shop, printer or sign company.

Do you write the messaging too?

Yes. Voice and key messages are part of the brand. Full website and ad copy is our copywriting service.

Can my team use it without you?

Yes. The guidelines and templates are built so your team and vendors can.

What do you need from me to start?

A discovery call and a photo of everything with your logo on it today.

Who owns what you build?

You do. Your accounts, logins, data and every file we make for you are in your name. Fire us tomorrow and it keeps ringing your phone.

♔NEXT MOVE · THE STRATEGY CALL

Bring your numbers. Leave with a plan.

Sixty minutes with Mikel. We review your market before we talk, tell you which piece moves first, and give you your number.

YOU LEAVE WITH
01
Your numberWhat you should actually be spending, and how it splits.
02
Your first moveThe one piece that gets your phone ringing soonest.
03
A plan you keepWhether we ever work together or not.
Mikel JorgensenBased in Clermont, Florida. You reach Mikel, who answers for every piece.