UGC marketing in Clermont, FL. Ads that feel like a friend's advice.
Your ad comes up in the feed with a logo, a stock photo and "Call today!" Thumb keeps moving. Two posts later, a woman holds her phone in her own kitchen and says, "Our AC died on Saturday and these guys were here by noon." Thumb stops. That's UGC, short for user-generated content: real customers and creators talking about you on camera.
We find the people, write the hooks, get the videos filmed and edit them into ads and posts for every platform. Every video comes with several openings to test and the rights to run it, and we can run the best ones as ads for you. Mikel has run marketing since 2011 for 150+ clients in 7+ countries, so every video is built to sell, not just to post. Tell us who your happiest customers are, and we'll take it from there.
Everything we can take on, scoped to what you need.
UGC video ads
The winners go to work as paid ads on Meta, and the ones nobody watches get pulled, when you have us run them.
Customer testimonial videos
Your happy customers, in their own homes and words, filmed on their phones with our help or by us when it calls for it.
UGC creator videos
Creators show your service or product like a real customer would: walking through the job, reacting to the result or using it at home.
Creator sourcing
We pick each creator for how they talk and who watches them, not from a marketplace list. You approve every name before anyone films.
Usage rights
Written permission to post every video and run it as a paid ad, in place before a single ad goes live.
TikTok ads
Your best videos run as TikTok ads, including from the creator's own account where they agree, so the ad keeps their face, name and likes.
UGC video editing
Captions, tight cuts and your offer on screen, without the polish that makes people scroll past a commercial.
Unboxing and product demos
For product brands: we ship the product, and creators open it, use it and say what they think on camera.
Creator contracts and payment
We agree the terms with each creator, pay them and keep the paperwork. You never chase an invoice or a missing clip.
Cuts for every platform
Vertical for Reels, TikTok and Shorts, square for the feed, each with captions for people watching on mute.
Customer outreach
We send your customers a short, friendly ask and make filming take five minutes, so you don't have to chase anyone.
Videos for site and email
The best videos go on your service pages, in your emails and into your social posts, not just in ads.
“Mikel helped redesign our website, explode our social media traffic, and achieve more competitor interest than ever.”
From the first call to the finished work.
- 01
Plan
In week one, a call about what you sell, who buys it and why. We pick the angles and the people.
- 02
Line up and brief
We ask your customers or book creators, and send each a short brief with hooks and talking points. Product brands ship the product, and we handle the rest.
- 03
Film
Creators film on their phones within a few days. Customers film with our help, or we come film them.
- 04
Edit
We cut each video into versions for every platform and hook. You review everything before it goes out.
- 05
Deliver and run
Every video, its raw clips and its rights, in a folder in your name. We run the best ones as ads, or hand them to whoever runs yours.
UGC marketing in Clermont, and what each part gets you.
UGC video ads
Ads that look like a real recommendation, because they are.
UGC creators
Real people filming your business like a real customer would.
Customer testimonial videos
Happy customers selling for you, on camera.
Social media agency →
Posts and ads that look like the same company.
Clermont · Minneola · Montverde · Groveland · Mascotte · Four Corners · Winter Garden · Windermere · Ocoee · Leesburg · Lake County · Orlando, and owners across Central Florida and the US.
Built for you, and yours to keep.
BUILT FOR
Local service businesses where a neighbor's word wins the job: roofers, HVAC, pool builders, landscapers, med spas, dentists and law firms.
Regional organizations, like hospitals, credit unions and schools, that want real patients, members and families telling their stories within brand and approval rules.
Startups, ecommerce and product brands that need many ad versions to test fast.
NOT A FIT IFyou want scripted actors reading lines. UGC works because it isn't that.
WHAT YOU'LL HAVE
A set of short videos of real people recommending you.
Several hooks and lengths of each, cut for every platform, plus the raw clips.
Every video and the written rights to run it, in your name.
Organic: Instagram Reels, Facebook, TikTok, YouTube Shorts
Ads: Meta ads, TikTok ads, including creator-account ads where the creator agrees
Files: vertical and square video files, edited and raw, in a shared folder in your name
Instead of doing it yourself, a freelancer or a big agency.
VS. DIY
Asking customers to film, chasing them for clips and editing them yourself takes hours you don't have. We find the people, brief them, edit the videos and get the rights.
VS. A FREELANCER
A single UGC creator sends you raw clips in one voice. We bring the plan, several people, the hooks, the editing and the versions for each platform, with one person to call.
VS. A BIG AGENCY
Big agencies often post your brief to a creator marketplace and wait. We pick the people ourselves, and you approve every video before it goes out.
What owners ask before they hire.
Does UGC work for a local business?
Yes. A neighbor saying "they fixed it the same day" lands harder than a polished commercial.
Do I need to find the creators?
No. We pick them, brief them, pay them and edit the videos. You approve who's in it.
Can my own customers be in it?
Yes, and they're often the best people for it. We send them a short, friendly ask and make filming take five minutes.
Who handles paying the creators?
We do. Agreements, payment and rights are all part of the work.
Can I run the videos as ads?
Yes. Every video comes with the rights to run as an ad. We can run them for you, and having several hooks ready is what lets the ads find a winner.
How long until I have videos?
The plan is set in week one. Creator videos usually arrive within the next two weeks, and edited versions follow a few days after.
How many videos do I get?
We agree on the batch in the plan, sized to how many angles and hooks you want to test. Most clients add a new batch as the winners show up.
How much say do I have?
All of it. You see every video before it goes out, and only the ones you approve run.
How do we start?
Book a call. Bring a list of a few happy customers, and we'll plan the first batch of videos on the spot.
Who owns what you build?
You do. Your accounts, logins, data and every file we make for you are in your name. Fire us tomorrow and it keeps ringing your phone.
