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CASE STUDY · 06 / 06 · SWEDEN

Building a brand from zero to success.

150+ Beta Sign-Ups and Media Coverage for VenturePort

150+BETA SIGN-UPS, PRE-MARKET
CLIENT
VenturePort AB
INDUSTRY
SaaS / Investor Relations
MARKET
Sweden
WEB DESIGNSOCIAL MEDIALINKEDIN ADSEMAIL MARKETINGANALYTICS & REPORTINGEXPLAINER VIDEOSPRESS OUTREACHPRODUCT DEVELOPMENTINVESTOR MATERIALS
I · THE OPENING POSITION

A new product. No brand at all.

VenturePort was a brand new company with no established brand identity.

When Chess Club Media began working with VenturePort, our team noticed that they needed guidance on their strategic marketing efforts.

PIECES IN PLAY5 OF 5
♔ SEARCHPut VenturePort on the SEO map with a near-zero budget.
♕ CONTENTA product video, a live interview with the product manager, and social accounts built from scratch.
♖ SITEThe website and landing pages built to generate leads.
♗ INFRASTRUCTUREInterim CMO: the marketing plan, team training and growth SOPs, plus email.
♘ MEDIALinkedIn ads and coverage in EU-Startups and Swedish Tech Weekly.
II · THE MOVES

7 moves. Here is the work.

MOVEBuilding the Brand
MOVE 012 PIECES

Building the Brand

Our team worked on building the VenturePort brand from the ground up. We developed branding including a logo and company apparel, and optimized their digital properties including their website and social media accounts.

MOVE 023 PIECES

Generating Positive Press Coverage

We reached out to leading tech media outlets and secured coverage in EU-Startups and Swedish Tech Weekly. This helped VenturePort gain credibility and recognition in the tech industry.

MOVE 031 PIECE

Search Engine Optimization

Our team optimized their website for search engines, making it easier for potential customers to find them online. This helped VenturePort gain more website traffic and generate more leads.

MOVE 042 PIECES

Website Design and Development

We optimized the website for search engines and mobile devices, and created landing pages to generate leads.

MOVE 053 PIECES

Social Media Marketing

We helped VenturePort build their social media presence by creating social media accounts and optimizing their profiles. Our team posted regularly to engage with their followers and attract more potential customers.

ALSO ON THE BOARD2 MORE MOVES
06

Interim CMO and Strategic Marketing Growth

We worked as interim CMO for VenturePort and helped them create a comprehensive marketing plan. Our team trained and mentored their marketing team, and created strategic marketing growth SOPs to help them reach their goals.

07

Video Content Creation

Our team created video content for VenturePort including a product video and a live interview with their product manager. This helped them showcase their product to potential customers and investors.

III · THE RESULT

Pre-market. 150+ beta sign-ups.

BUILT FROM ZERO0 / 7 BUILT
Interim CMOA marketing plan, a trained team and growth SOPs.
The brandLogo and company apparel, from nothing.
The websiteBuilt for search and mobile, with landing pages for leads.
Social accountsCreated, optimized and posted to regularly.
SEOOn the map with a near-zero budget.
PressEU-Startups and Swedish Tech Weekly.
VideoA product video and a live interview with the product manager.
PRE-MARKET · NEAR-ZERO BUDGET0Beta sign-ups for a product that wasn't on the market yet.Plus coverage in EU-Startups and Swedish Tech Weekly.
IV · IN THEIR WORDS

"Mikel is a passionate, energetic, and talented digital marketer with an iron-clad skillset for building a brand and online presence from scratch."

He put VenturePort on the SEO map, with a near-zero budget, and executed across marketing disciplines with fervour and rigour. His commitment and enthusiasm for the company would have been exemplary for a core full-time employee, which makes his work as a consultant all the more commendable.

Daniel WhiteCEO, VENTUREPORT AB
♔

Your business is next.

Bring your numbers. You leave with a plan either way.