From Local Eatery to Culinary Hotspot: A 47% Revenue Boost for Brass Tacks in Seattle
🏛️ CLIENT
Brass Tacks
🛠️ INDUSTRY
Restaurant / Hospitality
🌍 MARKET
Seattle, USA
🚀 SUPPORT
Digital Branding
Web Design
SEO
Social Media
PPC
Analytics & Reporting
Press Outreach
Brass Tacks, a chic restaurant nestled in the quaint neighborhood of Georgetown, Seattle, Washington, sought the digital marketing expertise of Chess Club Media. Their objective was to strengthen their brand visibility and attract more culinary enthusiasts to their venue.
The Challenge
Despite its unique offerings, Brass Tacks was finding it hard to pull in and retain a steady customer base, primarily due to insufficient exposure in a fiercely competitive gastronomy scene. Their digital footprint was frail, characterized by an underperforming website design, a sparse social media following, and scant coverage in the local press and media.
The Strategy
At Chess Club Media, we brought a suite of services to the table to address Brass Tacks' challenges:
Website Design: We revamped the website, focusing on user-friendliness and engaging elements, which consequently amplified Brass Tacks' online visibility.
Social Media Marketing and SEO: We facilitated the build-out of a sturdy social media presence for Brass Tacks by crafting compelling content and optimizing SEO, effectively expanding their reach and visibility.
Press Outreach: Leveraging our connections within numerous media outlets, we managed to secure media coverage for Brass Tacks, underscoring their unique selling propositions and standout elements, such as their vibrant mural and the intriguing 'Secret Make-out Room'.
Earned Media
Our press outreach efforts paid off, garnering Brass Tacks noteworthy features in several media outlets, including:
Featured on Seattle KING 5 Friday Evening Magazine “Mural Tells Georgetown’s History”
Featured on Seattle KING 5 Friday Evening Magazine “Secret Make-out Room at Brass Tacks in Georgetown”
Featured on Seattle KING 5 Friday Evening Magazine as “Back-drop Set”
Featured on front cover of Sunday Edition Seattle Times & The Herald “Life is paint: Muralist Joey Nix enlivens the city's walls”
Featured on FOX News Radio “Restaurant Has ‘Make Out’ Room”
Featured on thrillist.com “The Best Brunch Spot in 14 Seattle Neighborhoods”
Featured on thrillist.com “The 9 Best Spots for Getting Friendly in Seattle”
Featured on thrillist.com “13 Actually Great Dates to Go On in Seattle”
Featured in Seattle Met “This Week in Happy Hour”
Featured in Seattle Met “Seattle Brunch Sterotypes”
Featured on eater.com “22 Seattle Brunch Picks Worth Putting Your Pants On For”
Featured in Zagat “7 Neighborhood Gems for Brunch Around Seattle”
Featured by Foursquare “13 Best Gay Bars in Seattle"
Featured by Foursquare “15 Best Places for Jazz Music in Seattle"
Featured by Foursquare “15 Best Places for Rum in Seattle"
Traffic
Our digital marketing blueprint culminated in marked upticks in online traffic across various platforms:
Saw a 72% surge in Yelp traffic year-over-year.
Experienced growth in social media followers: Facebook (193%), Instagram (590%), Twitter (+134%).
Attracted 23,823 unique website visitors.
Doubled the average time on site from 0:51 to 1:55, indicating heightened user engagement.
Revenue
Our marketing endeavors directly fueled impressive growth in Brass Tacks' revenue:
Set records for highest sales for a month, weekday, holiday, and special event.
Bolstered year-over-year revenue by a staggering 47%.
Conclusion
Through bespoke digital marketing strategies, we at Chess Club Media catapulted Brass Tacks from a local eatery to a must-visit culinary hotspot in Georgetown. Our efforts not only fortified their digital presence but also substantially spurred their revenue by resonating with their target audience in a meaningful and impactful manner.
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